Role OverviewThe Brand Manager will lead the development and execution of compelling, consumer-driven product marketing initiatives across a men's apparel portfolio. Working closely with Product, Merchandising, Creative, Brand, and Strategy teams, this individual will translate product features and consumer insights into impactful storytelling that drives brand awareness, engagement, and sales.
What You Will Do
Key responsibilities include developing consumer-focused product marketing strategies, translating product features into compelling messaging, creating seasonal product briefs, and representing the voice of the consumer throughout the go-to-market process.
Why It Might Be a Fit
The ideal candidate brings a strong background in apparel, fashion, or retail brand marketing, with experience developing integrated campaigns, managing seasonal product launches, and collaborating across cross-functional teams.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience
- 6+ years of experience in brand marketing, product marketing, or integrated marketing
- Experience within apparel, fashion, or retail is required
- Demonstrated experience developing consumer-focused product stories and integrated marketing campaigns
- Strong understanding of go-to-market strategies, seasonal product launches, and campaign development
- Experience partnering with Product, Merchandising, Creative, and cross-functional marketing teams
- Excellent communication, presentation, organizational, and project management skills
- Ability to influence stakeholders and manage multiple competing priorities
- Proficiency in PowerPoint, Keynote, Excel, Word, and related business tools
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