Brand Marketing & Optimization Manager

The Brand & Marketing Optimization Manager supports SERVPRO Team Zubricki's marketing leadership and sales organization across 28 franchise locations and multiple markets. This role develops and executes integrated brand, digital marketing, outreach, and optimization strategies that increase brand awareness, generate qualified opportunities, improve team effectiveness, and support revenue growth.

What You Will Do

Develop and execute integrated brand, digital marketing, outreach, and optimization strategies to increase brand awareness, generate qualified opportunities, improve team effectiveness, and support revenue growth.

Why It Might Be a Fit

The Manager will also support the responsible adoption of artificial intelligence across marketing and sales-support activities by identifying opportunities to improve efficiency, content quality, personalization, workflow, responsiveness, and measurable performance while maintaining appropriate human oversight, accuracy, confidentiality, and data safeguards.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field required; equivalent relevant experience may be considered.
• Experience in sales and marketing, preferably within the service industry.
• Strong written, verbal, interpersonal, organizational, and customer service skills.
• Strong business and financial acumen with a process-driven, results-oriented approach.
• Ability to manage multiple markets, projects, priorities, stakeholders, and deadlines.
• Experience developing marketing content across digital, print, presentation, video, and social media channels.
• Working knowledge of SEO, website performance, social media, digital analytics, review platforms, and current business technologies.
• Experience using AI-enabled marketing and productivity tools, with an understanding of appropriate human review and data safeguards.
• Ability to analyze performance data, establish meaningful metrics, and identify opportunities for improvement.
• Strong collaboration skills and the ability to translate sales needs into effective, on-brand marketing solutions.
• Experience in commercial cleaning and restoration, insurance, property services, or a related industry preferred.

Benefits

• Health insurance
• Paid time off
• Vision insurance
• 401(k)
• 401(k) matching
• Dental insurance