Brand Strategist (Health Communications)

ICF
Washington, DC
Category Marketing
Job Description
Role Overview

ICF Next is seeking a Brand Strategist to help lead strategic thinking for government clients and their marketing and advertising campaigns. The ideal candidate can meld both the science and art of finding insights to help our teams and clients better understand customer mindsets and brand opportunities to develop smarter campaigns.

What You Will Do

Lead campaign strategy development for key clients and campaigns, write and socialize creative briefs, check for strategy and brand consistency, collaborate with research teams, and develop and facilitate workshops.

Why It Might Be a Fit

The ideal candidate is a creative thinker with a strategic mindset and a passion for research, building narratives, positioning, and great campaigns. If you excel in working collaboratively to develop innovative brand strategies that improve customer engagement, we invite you to apply for this role.

Requirements

  • Must be able to obtain and maintain a public trust clearance
  • U.S. Citizenship required
  • Bachelor’s degree in marketing, market research, journalism, sociology or related fields
  • 8+ years of experience developing brand strategies and campaign strategies within an agency or a client marketing team

Benefits

  • Reasonable Accommodations available
  • Pay Range: $98,187.00 - $166,919.00
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