Business Development Representative (BDR)

TrustLayer
Tampa, FL
Job Description
Role Overview

We're hiring a dedicated BDR to own full-funnel pipeline development and build our outbound engine from the ground up. The role is holistic pipeline growth, which means breaking into net-new accounts through cold outreach, re-engaging prospects who've gone dark, nurturing early-stage leads, and multi-threading into accounts where a deal has stalled. You'll work alongside a proven mid-market sales team and partner organization, bringing a full-funnel perspective to pipeline generation.

What You Will Do

Build Our Outbound Motion (Net New), Own Full-Funnel Pipeline Health (Beyond Meetings), and Strategic Prospecting & Market Development. You'll design and execute multi-channel outbound campaigns, identify whitespace accounts, test messaging and value props, create sequences and templates, and nurture early-stage interest. You'll also re-engage dormant leads, accelerate stuck deals, unblock pipeline bottlenecks, and optimize funnel velocity.

Why It Might Be a Fit

You're a self-starter who thrives in ambiguity, understands that revenue growth requires relentless self-direction, and is energized by solving complex pipeline problems. You're comfortable with experimentation, data analysis, and pipeline problem-solving. You're not afraid to take ownership of your numbers and make adjustments to improve conversion rates.

Requirements

  • 1+ years in SDR/BDR roles at B2B SaaS companies
  • 1+ year in self-directed/founding BDR environment
  • Proven full-funnel thinking
  • Experience with $50K+ ACV enterprise or mid-market sales cycles
  • Insurance industry experience is a major plus; startup experience REQUIRED
  • Sales tech mastery: Salesforce/HubSpot, ZoomInfo, Sequencing Tools, LinkedIn Sales Navigator
  • Marketing automation understanding: Can bridge sales and marketing workflows, understand lead scoring
  • Cold calling prowess: 100 calls/day, navigate gatekeepers at large insurance companies
  • Data analysis: Build funnel reports, identify conversion issues, diagnose pipeline problems
  • Exceptional writing that gets responses across cold outreach and re-engagement

Benefits

  • Competitive salary
  • Equity in the company
  • Opportunity to work with a rapidly growing SaaS company
  • Hybrid work model (Tampa, FL)
  • Chance to build and own a full-funnel pipeline development program
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