Role OverviewThe Mid-Market Business Development Representative (BDR) is responsible for generating qualified pipeline and accelerating revenue growth within the Mid-Market segment. This role serves as the front line of Workhuman's go-to-market strategy, identifying target accounts, engaging prospective buyers, qualifying opportunities, and creating sales conversations that convert into pipeline and revenue.
What You Will Do
Generate qualified pipeline through proactive prospecting across phone, email, LinkedIn, referrals, events, and other channels. Qualify and convert inbound leads through rapid follow-up and effective discovery.
Why It Might Be a Fit
Consistently generates qualified pipeline that contributes to Mid-Market revenue goals. Delivers high-quality meetings with decision-makers and key stakeholders.
Requirements
- Generate 10–12 qualified first meetings per month with Mid-Market decision-makers and buying influencers.
- Create $1M+ in qualified pipeline per quarter through outbound prospecting and inbound lead conversion.
- Execute consistent, high-quality multi-channel outreach across target accounts.
- Respond to inbound leads within established service-level agreements (target: under 15 minutes during business hours).
- Maintain complete and accurate prospect, account, activity, and opportunity records.
- Continuously develop prospecting, qualification, and business acumen skills while building expertise in Workhuman's Mid-Market customer profile, value proposition, and competitive landscape.
Benefits
- Base salary range $50,000–$70,000
- Bonus or other variable compensation based on job performance
- Standard benefits package supporting employee well-being and work-life balance
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