Role OverviewThe Category Marketing Manager will lead the Commercial Business Unit's downstream product marketing initiatives and support sales enablement efforts. This role focuses on developing customer and competitive insights, leveraging technical product knowledge, and shaping go-to-market strategies for new and existing products.
What You Will Do
Key responsibilities include developing and executing marketing strategies, gathering market and audience insights, and owning creative solutions to produce vehicles for growth within the business.
Why It Might Be a Fit
The ideal candidate will integrate deep marketing expertise with customer insights and strategic acumen to craft comprehensive product marketing plans, driving market adoption and product success.
Requirements
- Bachelor's degree in marketing, business, or related field
- 7+ years of experience in product marketing and/or product management
- Strong project management and analytical skills
- Excellent communication and presentation skills
- Strategic thinker with a customer-centric mindset
- Results-oriented with a focus on driving measurable business outcomes
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