Chief Marketing Officer

The Chief Marketing Officer exists to help Bay Cities' retailer and supplier customers win at retail, carrying that mission directly to the customer while directing the marketing teams' sales assistance and social media work. The role is part of the Executive Leadership Team and is responsible for analyzing existing products and channels, recommending additional ways to exploit them, and creating customer-facing proof points to shorten the sales cycle. The CMO will also run the social/digital voice in BCC's direct, flat-culture tone and show up in the room with retailer/supplier buyers directly.

What You Will Do

The CMO will analyze existing products and channels, recommend additional ways to exploit them, and create customer-facing proof points to shorten the sales cycle. They will also run the social/digital voice in BCC's direct, flat-culture tone and show up in the room with retailer/supplier buyers directly.

Why It Might Be a Fit

The ideal candidate will have a proven track record of auditing existing products and channels, converting that into revenue expansion, and managing a small sales-enablement + social/digital team. They will also have experience in B2B marketing leadership, packaging/CPG/manufacturing-adjacent, and a strong understanding of Retail Media Networks, ecommerce platforms, and first-party data strategies.

Requirements

• 8+ years of experience in channel, product, or digital marketing, preferably in ecommerce, packaging, or retail technology sectors.
• Strong understanding of Retail Media Networks, ecommerce platforms (e.g., Shopify, Amazon, DTC), and first-party data strategies.
• Hands-on experience with SEO, content strategy, and analytics tools (e.g., Google Analytics, SEMrush, HubSpot, etc.).
• Experience launching marketing programs for new business models or emerging product lines.
• Strong analytical mindset with ability to translate data from GA4, GSC, etc. into actionable insights and GTM recommendations.
• Proven success working cross-functionally with creative, operations, and sales teams.

Benefits

• Up to 10% local travel
• Physical and Environmental Requirements: While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to stand and sit. The employee is occasionally required to walk and reach with hands and arms. The employee must occasionally lift and/or move up to 40 pounds.