Commercial Programs Director

ProMach
Charlotte, NC
Category Marketing
Job Description
ProMach is seeking a Commercial Programs Director to develop and implement strategies and tools to deliver programs designed to grow ProMach revenue and employee engagement. The role involves creating, executing, managing, and measuring commercial programs, managing budgets, and overseeing events, public relations, and social media strategy. The ideal candidate has a Bachelor's degree and at least 8 years of marketing and program management experience in the packaging or B2B manufacturing industry.

Requirements

  • Create, execute, manage, and measure commercial programs
  • Manage budgets associated with programs
  • Ensure the success of enterprise-wide commercial and marketing programs
  • Direct content strategy associated with programs
  • Manage third-party relationships related to programs
  • Oversee all aspects of events associated with selected programs, trade shows, and specific events created to further program success
  • Own content development and training around ProMach digital Learning Management program
  • Help develop and manage ProMach's key account program process
  • Oversee public relations efforts to identify and deliver press releases, articles, white papers, videos, case studies, interviews, and thought leadership content associated with active programs
  • Oversee social media strategy and develop appropriate KPIs to ensure successful utilization of various platforms
  • Develop internal communications, reports, dashboards, and scorecards for active programs
  • Help educate newly acquired companies on the benefits of program participation, as well as the selection of appropriate programs for each company
  • Maintain strong engagement with commercial leadership (new equipment and aftermarket) around accountability and metrics
  • Develop playbooks and roadmaps that guide the operational success and consistency of program delivery
  • Work with partner organizations such as PMMI to leverage relationships, select appropriate advertising, and maximize investment

Benefits

  • Comprehensive medical/dental programs
  • Life insurance
  • Generous paid time off program
  • Retirement savings plan with company match
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