Communications Specialist - Social Media

State of Louisiana
Lafayette, LA
Category Marketing
Job Description
Role Overview

Reporting to the Assistant Director of Marketing and Communications Manager, the Communications Specialist – Social Media will plan, develop, and schedule social media content across UL Lafayette Online’s channels and provide strategic support to departmental stakeholders.

What You Will Do

Build and execute social media strategy, generate and publish content, collaborate with stakeholders, maintain current knowledge of social media updates, and optimize UL Lafayette Online channels.

Why It Might Be a Fit

The ideal candidate will have a strong understanding of social media trends, best practices, and data insights, with the ability to maintain a brand voice and foster positive relationships with audiences.

Requirements

  • Bachelor's degree in Communications, Marketing, or related field
  • 2+ years of experience in social media marketing and communications
  • Excellent writing, editing, and content creation skills
  • Strong understanding of social media trends, best practices, and data insights
  • Ability to maintain a brand voice and foster positive relationships with audiences

Benefits

  • Competitive salary
  • Benefits package
  • Opportunities for professional growth and development
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