Content Analyst

Stella Contracting, Inc
New York, NY
Category Marketing
Job Description
The Content Analyst evaluates content performance, analyzes audience engagement data, and provides actionable insights to improve content strategy and business outcomes.

Requirements

  • Analyze content performance across web, email, social media, and other digital platforms
  • Develop and maintain dashboards to track engagement, conversion, and retention metrics
  • Identify content gaps, optimization opportunities, and audience trends
  • Conduct competitive content analysis and benchmarking
  • Support A/B testing initiatives and performance experiments
  • Collaborate with writers, designers, and marketers to improve content effectiveness
  • Monitor SEO performance and recommend improvements
  • Generate regular performance reports for leadership review
  • Translate complex data into clear, actionable recommendations
  • Maintain documentation of methodologies, metrics, and reporting processes

Benefits

  • Comprehensive medical, dental, and vision insurance
  • 401(k) retirement plan with employer matching
  • Paid time off, paid holidays, and sick leave
  • Life, short-term, and long-term disability insurance
  • Flexible remote work arrangement
  • Professional development opportunities
  • Employee wellness and assistance programs
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