Content Marketing Manager

The Grand & Little America Hotel, Utah
Salt Lake City, UT
Job Description
Grand America Hotels & Resorts seeks a Content Marketing Manager to build a portfolio-wide web content engine that generates demand at each property. The role involves digital content creation, earned media, and PR for the larger portfolio.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field
  • 3-5 years of content marketing experience with demonstrated ownership of organic search performance
  • Strong writing portfolio across editorial, web, and long-form content; able to shift voice across distinct brands
  • AI-forward approach to content production, with demonstrated ability to use tools like Claude to accelerate research, drafting, and editorial output while maintaining quality and distinct property voices
  • Experience working with SEO tools (SEMrush, Google Search Console) and familiarity with AI search optimization concepts (AEO/GEO)
  • Comfort using analytics tools (Google Analytics, Tableau) to inform content strategy
  • Hands-on experience in Content Management (CMS) systems for publishing website content. This role will work within Kentico, Strapi, and WordPress.
  • Experience managing agency partners (PR, content, or SEO)
  • Strong project management discipline; able to run an editorial calendar across multiple brands and stakeholders
  • Hospitality, travel, sports/outdoors, destination, or multi-brand portfolio marketing experience preferred
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