Conversion Rate Optimization Director

The Conversion Rate Optimization Director is responsible for spearheading and optimizing student-facing digital experiences across landing pages, registration forms, engagement flows, and other digital-focused touchpoints. This role sits within Growth Marketing and focuses on designing and optimizing student-facing digital experiences that drive engagement, application completion, and enrollment.

What You Will Do

Own the optimization and performance strategy of landing pages, forms, registration experiences, product onboarding, and other conversion-focused experiences. Continuously evaluate the student journey to identify friction and improve conversion.

Why It Might Be a Fit

We're looking for someone curious about why people convert, or why they don't. Success is measured by how digital experiences perform, how effectively they remove friction for students, and their measurable contribution to student enrollment growth across university partners.

Requirements

• 4+ years of experience in Conversion Rate Optimization, Digital Experience, UX, Growth Marketing, Product, Product Growth, or a related field.
• Experience optimizing and designing websites, landing pages, forms, registration flows, product onboarding, or digital conversion funnels.
• Strong understanding of user experience, mobile-first design, visual conversion principles, and accessibility best practices.
• Experience running A/B tests and translating analytics into actionable recommendations.
• Experience building and prioritizing experimentation roadmaps.
• Familiarity with behavioral psychology and what influences user decision making.
• Strong understanding of digital funnel analytics and performance metrics.
• Technical marketer mindset with experience working across integrated marketing systems.
• Familiarity with platforms such as Figma, Duda, Canva, Salesforce, Iterable, HubSpot, Marketo, Analytics, CrazyEgg, PostHog, or similar platforms.
• Ability to understand tracking, attribution, workflows, integrations, and data flows well enough to identify issues and define requirements.
• Experience conducting user research, usability testing, or customer feedback analysis.
• Strong analytical capability and the ability to turn ambiguous problems into clear opportunities and scalable solutions.
• A collaborative mindset with the ability to partner across Content, Product, Lifecycle Marketing, Partnerships, Enrollment, RevOps, Operations, and technical stakeholders.
• Strong communication, prioritization, and project ownership skills.
• Ability to independently shape strategy, identify opportunities, and develop solutions rather than relying on a predefined roadmap.

Benefits

• 401k
• Health, Vision and Dental insurance packages
• Short term disability insurance
• Unlimited Paid Time Off
• Discounted Wellhub Membership
• Access to 3 Mental Health Applications
• One Medical Membership
• 8 Company-Paid for Therapy Sessions
• Free access to upskill through our Global Experiential Programs
• Excellent Birthing and Bonding Leave policies
• Sleep coach for post-partum and infant coaching
• Student and Partner focused half days every First Friday of the month
• Summer Fridays - half day on Friday during the summer months
• Extremely talented and intelligent co-workers
• A massive impact on universities and the lives of others, every single day