Core Measurement Strategy, Operations & Analytics Lead, North America

Requirements

• Synthesize and document measurement strategy for the North America region and provide input into vertical level strategy that drives adoption of measurement, produces positive business outcomes for advertisers and helps grow TikTok advertising share of wallet.
• Lead and develop a high-performing team of Business Analysts and Program Managers, setting clear priorities, operating rhythms, and growth paths.
• Partner closely with the North America Measurement Partner Leader to define, demonstrate, and communicate the impact and ROI of measurement efforts across North America.
• Establish and deliver the recurring measurement heartbeat (weekly, bi-weekly, monthly reporting) that keeps leadership and vertical teams aligned.
• Design and own scalable reporting frameworks that connect measurement outputs to business outcomes, leadership priorities and advertiser growth.
• Guide strategic program initiatives in partnership with XFN teams, exploring new hypotheses and validating measurement approaches that answer critical business questions.
• Collaborate with Sales teams to develop and deliver client measurement strategies that demonstrate TikTok's business value and drive advertiser success.
• Work with Product teams to inform roadmaps, validate feature impact, and translate product requests into actionable priorities for vertical teams.
• Act as a strategic advisor to senior stakeholders, turning complex measurement signals into clear, actionable narratives.

Benefits

• Medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)