Creative Director, Brand Storytelling

The Creative Director/Filmmaker — Brand Storytelling leads the concept, development, and production of Roku-produced brand commercials, video idents, experience videos, and other high-impact brand films within the Creative Studio.

What You Will Do

You will turn brand and business objectives into entertaining, visually distinctive work that strengthens Roku's cultural relevance, recognition, and audience connection.

Why It Might Be a Fit

You will be accountable for ensuring work is high-quality, on-brand, emotionally resonant, and delivered efficiently across campaigns, products, and global markets.

Requirements

• 10+ years of experience as a video creative director, filmmaker, director, or equivalent creative leader in a brand, agency, entertainment, studio, network, or production environment
• A strong portfolio demonstrating excellence in commercial filmmaking and visual storytelling, including brand films, commercials, idents, experience videos, or other high-impact video work
• Demonstrated ability to develop an idea from a brief into a clear, compelling concept and carry it through pre-production, production, and post-production workflows
• Exceptional visual storytelling skills, with a sharp eye for composition, camera, performance, pacing, production design, motion, sound, and editorial rhythm
• Experience creating comedy-driven work, including strong premise, character, timing, tone, surprise, and emotional payoff
• Experience leading multidisciplinary teams of producers, editors, animators, designers, writers, technical artists, and production partners
• Ability to give clear, actionable feedback and inspire excellent work without creating unnecessary process or friction
• Comfort working in an evolving, AI-assisted production environment with genuine interest in agentic creative workflows and emerging approaches to filmmaking
• Sound judgment around the responsible use of AI, including originality, rights, likeness, representation, confidentiality, and brand safety
• Excellent communication and presentation skills, with the ability to make complex creative choices simple and persuasive for a range of stakeholders
• A collaborative leadership style and a positive, creative team dynamic
• Experience with AI-assisted video tools, virtual production, procedural workflows, or AI-assisted editorial, animation, and visual effects is highly valued
• Experience developing global brand work and adapting stories across markets, formats, and cultural contexts
• A strong understanding of the streaming ecosystem and the role that simplicity and delight play in the customer experience
• A portfolio or reel showcasing commercial, visual storytelling, comedy, and animation work (please include links and passwords, if applicable)
• Bachelor's and/or master's degree in film, communications, design, or a related field—or equivalent practical experience

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off