Role OverviewWe're looking for a creative powerhouse who can drive performance in direct-response creative strategy. The ideal candidate will have 5+ years of experience in direct-response creative strategy and scripting for paid social/search in a DTC e-commerce environment. They will be responsible for turning performance insights into high-converting ad creative across Meta, TikTok, YouTube, and Google Ads.
What You Will Do
The Creative Strategist will lead the complete creative lifecycle, from competitive research to angle ideation, script writing, visual briefing, and performance review for Meta, TikTok, YouTube, Google Ads, and Amazon DSP. They will also maintain a consistent briefing cadence to support rapid testing, delivering 3-6 creative briefs weekly for primary SKUs and 2-4 creative briefs weekly for secondary SKUs.
Why It Might Be a Fit
This role requires a master storyteller who writes engaging narrative copy, possesses a direct-response mindset, and thrives in an agile environment. The ideal candidate will have experience scaling supplement/wellness brands using high-volume User Generated Content (UGC) ad strategies and will be able to translate complex product formulations into consumer-friendly marketing angles.
Requirements
- 5+ years of experience in direct-response creative strategy and scripting for paid social/search in a DTC e-commerce environment
- Proven experience scaling supplement/wellness brands using high-volume User Generated Content (UGC) ad strategies
- Ability to translate complex product formulations into consumer-friendly marketing angles
- Fluency in creative metrics (Hook Rate, Hold Rate, CTR, CVR, CPA) to guide asset iterations
- Experience using AI tools for ideation and scripting (e.g., ChatGPT, Claude, Higgsfield)
- Hands-on skill with Canva or Adobe Creative Cloud (to make quick iteration edits and judge design quality)
- Direct experience with Meta, TikTok, YouTube, Google Ads, Dropbox, and Google Workspace
Benefits
- 15 days of PTO + 10 paid U.S. holidays per year
- Comprehensive healthcare, dental, and vision plans
- 401(k) with a best-in-class company match
- Exclusive employee product discounts
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