Role OverviewThe Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness and adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok’s position as a trusted partner for creators, empowering them with tools, guidance, product information, and inspiration to elevate their content and experiences.
What You Will Do
Own creator activations end to end: Plan and execute creator-facing activations tied to product priorities, including partnerships, programs, 360 integrated marketing campaigns, product education events, and major tentpoles/industry moments.
Why It Might Be a Fit
This is a hands-on, execution-heavy marketing role suited for someone who can project-manage complex initiatives, oversee and execute complex tentpoles/events, work across partners and agencies, and deliver measurable outcomes.
Requirements
- 5+ years of experience in marketing, partnerships, activations, or programs
- Experience delivering creator-facing or customer-facing initiatives tied to product goals
- Strong project management and cross-functional coordination skills
- Comfort managing agencies and external partners
- Ability to operate as a marketing generalist with limited resourcing
- Clear communicator who can balance speed, quality, and stakeholder alignment
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