CRM and Automation Manager II

Crownstone Equipment
Hanover, PA
Job Description
Role Overview

The CRM and Automation Manager will lead the administration, optimization, and adoption of HubSpot across McGrew Management Company's businesses. This role supports customer data management, automates follow-up and business processes, and delivers actionable reporting.

What You Will Do

The ideal candidate will combine strong technical CRM expertise with the ability to translate business needs into practical solutions, support employees, and help teams use the system effectively.

Why It Might Be a Fit

The CRM and Automation Manager will work with Marketing and business leaders to understand approved customer journeys and translate engagement, follow-up, and handoff processes into CRM requirements.

Requirements

  • Advanced hands-on proficiency with HubSpot Marketing Hub and Sales Hub.
  • Ability to translate business needs into clear requirements, practical workflows, and useful reports.
  • Strong analytical, troubleshooting, and problem-solving skills, with careful attention to data accuracy.
  • Strong customer service and communication skills, with the ability to assist employees with varying levels of technical experience.
  • Ability to explain technical information clearly and deliver effective employee training.
  • Strong organization, documentation, project coordination, and independent follow-through.
  • Ability to manage competing priorities, coordinate business owners and vendors, and handle confidential information with sound judgment.

Benefits

  • Comprehensive medical benefits for full-time employees
  • Dental, vision, life, and disability insurance for full-time employees
  • 401(k) retirement plan with company match
  • Paid holidays for full-time employees
  • Paid time off for full-time and part-time employees
  • Employee Assistance Program (EAP)
  • Exclusive employee discounts & access to year-round employee merchandise store
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