Role OverviewThe CRM & Loyalty Senior Manager will lead customer lifecycle marketing for Perricone MD, driving customer retention, repeat purchase, and lifetime value through email, SMS, and loyalty initiatives. This role requires a data-led mindset and a clear understanding of how personalized communication contributes to brand loyalty.
What You Will Do
The CRM & Loyalty Senior Manager will own the end-to-end planning and execution of CRM campaigns across email and SMS channels, develop and manage a comprehensive CRM calendar, drive revenue through sophisticated segmentation, targeting, and personalization strategies, and ensure flawless execution of all promotional, product, and lifecycle communications.
Why It Might Be a Fit
The ideal candidate will have 4–6 years of experience in CRM, email marketing, or lifecycle marketing, preferably within the DTC or beauty industry, and a strong understanding of ESP best practices, segmentation, automation, and the digital customer journey.
Requirements
- 4–6 years of experience in CRM, email marketing, or lifecycle marketing
- Hands-on experience with CRM platforms (Listrak preferred)
- Strong understanding of segmentation, automation, and the digital customer journey
- Exceptional attention to detail with the ability to manage multiple campaigns and tight timelines simultaneously
- Proven ability to translate complex datasets into actionable growth strategies and revenue impact
Benefits
- Salary: $100,000 - $115,000
- Hybrid Work Model - San Francisco, 3 days office/2 days home
- Medical, Dental, Vision
- 401K matched up to 5%
- Generous PTO (Paid Time Off)
- Short and long-term disability
- Exclusive employee discounts off THG Brands
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