Role OverviewJoin Enova as a marketing leader to support our fast-growing OnDeck brand. As a CRM Marketing Manager, you'll build and grow our Lifecycle Marketing team to enhance customer engagement and retention throughout their entire journey. You'll develop strategic direction for comprehensive consumer lifecycle strategies across email and SMS, from design and implementation to ongoing maintenance and optimization, driving conversion, volume, and efficiency from lead acquisition through renewal and win-back.
What You Will Do
You'll build and deploy campaigns and customer experiences directly in Salesforce Marketing Cloud, owning hands-on execution across audience segmentation, journey logic, and send cadence. You'll develop and maintain an A/B testing program covering subject lines, CTAs, offer structure, send frequency, and segments with a focus on driving business results.
Why It Might Be a Fit
If you're passionate about owning a channel, moving business metrics, and building a testing culture over time, this is the role for you! You'll be both an executor and a developer of talent, managing a team and driving projects to completion.
Requirements
- Bachelor's degree in Marketing, Business, Finance, or a related field
- 8+ years in email marketing, lifecycle marketing, or CRM
- Hands-on experience building and deploying campaigns in Salesforce Marketing Cloud or a comparable ESP
- A disciplined approach to A/B testing
- Strong segmentation and data analysis skills
- Strong communication and cross-functional skills
- Self-motivated and organized
- Comfortable leading teams through ambiguity
Benefits
- Health, dental, and vision insurance
- 401(k) matching
- PTO & paid holidays off
- Paid parental leave
- Sabbatical program
- Summer hours
- Employee recognition and rewards program
- Charitable matching
- Paid volunteer day
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