Role OverviewWe are looking for a CRM Marketing Manager to own CXM's customer lifecycle marketing across 12 markets. The role is hands-on and requires building CRM journeys from the ground up, managing campaigns across multiple markets, and using performance data to continuously improve results.
What You Will Do
Key responsibilities include building and launching automated lifecycle journeys, improving lead-to-FTD conversion rates, supporting retention and reactivation programmes, and maintaining localised CRM journeys across all 12 markets.
Why It Might Be a Fit
The ideal candidate will have proven experience in CRM, lifecycle marketing, email marketing, or marketing automation, and a strong understanding of segmentation, personalisation, triggers, and lifecycle strategy.
Requirements
- Proven experience in CRM, lifecycle marketing, email marketing, or marketing automation
- Hands-on experience building automated customer journeys
- Strong understanding of segmentation, personalisation, triggers, and lifecycle strategy
- Experience managing CRM across multiple markets and languages
- Strong knowledge of email deliverability and campaign QA
- Experience with Mailgun, Braze, Klaviyo, or similar CRM platforms
- Strong analytical and data-driven mindset
- Comfortable working with technical and data teams
- Excellent attention to detail and ability to manage multiple campaigns simultaneously
Benefits
- Fully remote working with minimal meeting overhead
- Ownership of CRM across 12 international markets
- Genuine opportunity to build and improve the customer lifecycle function
- Competitive, above-market compensation
- KPI-linked bonus connected directly to CRM and business performance
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