CRM Marketing Specialist

Uphold
New York, NY
Job Description
Uphold is a financial technology company seeking a CRM Marketing Specialist to join our growing CRM team. This role is central to the execution and optimization of all customer communications, including lifecycle, transactional, and promotional campaigns.

Requirements

  • 2-5 years of experience in CRM, marketing automation, or lifecycle marketing
  • Hands-on experience with marketing automation platforms (e.g. Customer.io, Braze, Iterable, etc.)
  • HTML/CSS knowledge
  • Strong attention to detail and QA discipline in campaign execution
  • Familiarity with segmentation, triggers, personalization, and journey building
  • Comfortable working with campaign performance metrics, dashboards, and reporting tools
  • Strong organizational and project management skills
  • Ability to work cross-functionally with marketing, product, engineering, and data teams
  • Excellent written and verbal communication skills
  • Bachelor’s degree in Marketing, Business, Communications, or a related field preferred

Benefits

  • Contract-to-hire opportunity with potential to convert to Full-Time Employee
  • Flexible work environment with snacks, coffee, and other benefits
  • Open and transparent culture with regular team meetings and events
  • Opportunities for growth and career development
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