Role OverviewThe CRM Strategist supports the strategic planning and tactical execution of our clients' CRM and email marketing programs. You'll work closely with the CRM Strategy Lead and a team of Campaign Managers to deliver personalized, high-performing email journeys for an audience of adult learners and healthcare professionals.
What You Will Do
Support the CRM Strategy Lead in the planning and execution of email and CRM programs across five institutions. Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers.
Why It Might Be a Fit
Experience in CRM, email marketing, or lifecycle marketing — managing campaigns in a multi-brand or multi-program environment. Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent).
Requirements
- Experience in CRM, email marketing, or lifecycle marketing
- Platform proficiency in enterprise email marketing systems
- Strong analytical skills
- Experience working with segmentation logic, audience lists, and personalization variables
- Detail-oriented and technically precise
- Familiarity with higher education enrollment marketing or healthcare marketing
- Collaborative working style
- Proficiency with AI tools relevant to email marketing
- Experience evaluating and applying AI-driven campaign insights with human editorial judgment
- Systematic, test-and-learn approach to campaign planning and optimization
Benefits
- Flexible working
- Reasonable adjustments throughout the process
- Total compensation package
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