Data Analytics Specialist, eCommerce

Harman global
Carlsbad, CA
Category Data Analyst
Job Description
We are seeking a data-driven and collaborative DTC Data Analytics Specialist to join the Global DTC team for the Sound United business unit within Harman’s Lifestyle division. In this eCommerce role, you will partner closely with marketing, operations, and finance teams to analyze performance across our direct-to-consumer channels and uncover insights that drive growth.

Requirements

  • Analyze DTC business performance across traffic, conversion, average order value (AOV), revenue per visitor (RPV), and customer lifetime value (CLV).
  • Derive insights from data, ranging from business/financial insights to media and website data insights, identifying trends, opportunities, and areas for improvement to drive business growth.
  • Build, develop, review, and coordinate weekly, monthly, and quarterly reporting, collaborating with the cross-organizational teams to provide actionable insights.
  • Work closely with the DTC Merchandising and Finance teams to develop annual KPI forecasts that align with annual revenue forecasts.
  • Setup, maintain, and enforce Google Tag Manager and Google Analytics tagging structure and data acquisition compliance.

Benefits

  • Competitive wellness benefits and 401K Retirement Savings plan
  • Inclusive and diverse work environment that fosters and encourages career development opportunities
  • Flexible work schedule with a culture encouraging work-life integration and collaboration in a global environment
  • Professional development opportunities through HARMAN University’s business and leadership academies and extensive course catalog
  • Tuition Reimbursement
  • Access to employee discounts on world-class HARMAN products
  • ‘Be Brilliant’ employee recognition and rewards program
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