Role OverviewThe Demand Generation Lead will own the global AI demand generation strategy, translating it into programmatic initiatives, and partner with Marketing to ensure always-on, targeted campaigns aligned to priority accounts and industries. The role will involve leading, coaching, and developing the demand generation and market development team, setting cadence, targets, and standards of excellence. The successful candidate will champion account-based outbound, deep account research, and multi-touch sequences to cut through the noise and earn a reply.
What You Will Do
The Demand Generation Lead will be responsible for owning execution, tracking, and reporting of demand generation activity across all channels, and will drive pipeline creation, quality, and progression across CQ+ cycles. The role will also involve building and refining demand generation processes from scratch, using data and analytics to optimize pipeline creation and conversion.
Why It Might Be a Fit
The successful candidate will have a proven track record of leading or building demand generation / BDR / market development teams and motions, and will have a strong understanding of enterprise sales processes and seller behavior. The role will involve working in a global, matrixed organization, and will require strong leadership, influencer, and communication skills.
Requirements
- Proven experience in B2B enterprise software demand generation, sales, or GTM roles
- Track record of leading or building demand generation / BDR / market development teams and motions
- Strong understanding of enterprise sales processes and seller behavior
- Experience building and executing programmatic, account-based demand generation initiatives
- Strong data-driven mindset with the ability to build and optimize processes from scratch
- Experience working in global, matrixed organizations
Benefits
- Salary Range: $140,000 to $170,000 annually, plus bonus
- Flexible paid time off, including sick and holiday
- Medical, dental, & vision insurance
- 401K with Company contribution
- Flexible spending accounts
- Life insurance and disability benefits
- Tuition assistance
- Community involvement and volunteering events
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