Role OverviewWe're looking for a Demand Generation Manager to lead targeted marketing programs that support Totara's key growth markets, with a primary focus on the U.S. Public Sector and UK Government/Healthcare sectors. This role will be responsible for driving pipeline and revenue through integrated paid campaigns, HubSpot nurture programs, email workflows, and account-based marketing initiatives designed to engage HR, workforce development, compliance, and learning leaders.
What You Will Do
Develop and execute data-driven campaigns that accelerate awareness, lead generation, nurturing, and conversion across strategic revenue streams. Develop and launch targeted demand generation campaigns aligned to ICPs, strategic accounts, and pipeline goals.
Why It Might Be a Fit
This is a hands-on role for a marketer who enjoys owning campaign strategy and execution, using data and experimentation to drive measurable business outcomes. Experience in demand generation, digital marketing, or growth marketing, with a track record of driving pipeline and revenue growth is required.
Requirements
- Experience in demand generation, digital marketing, or growth marketing
- Hands-on experience managing and optimizing paid media campaigns across LinkedIn and Google Ads
- Strong HubSpot experience, including campaign management, workflows, reporting, and lead nurturing
- Experience managing website content and landing pages in WordPress
- SEO experience
- Google Tag Manager, SEMRush and Google Analytics experience
- Strong analytical skills and ability to translate performance data into actionable insights
- Excellent project management and stakeholder management skills
- Comfort working independently in a fast-paced, remote environment
- Experience collaborating with cross-functional and globally distributed teams
Benefits
- Unlimited PTO
- Enhanced Parental Leave
- Professional Development Opportunities
- Annual Wellbeing Allowance
- New Joiner home working set-up allowance
- Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve
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