Role OverviewAs a Demand Generation Principal at Via, you will develop the global field marketing and public relations strategy for owned and sponsored transit-tech programs, draft speeches, arrange interviews, and create campaigns to increase Via's brand awareness and image.
What You Will Do
Develop and execute global field marketing and public relations strategy, create campaigns and press releases, manage event coordination, and conduct post-event evaluations.
Why It Might Be a Fit
This role requires experience in marketing, B2B marketing events, and campaigns, as well as the use of Google Analytics and other digital marketing tools.
Requirements
- Bachelor's degree in marketing, communications, public relations, international studies, or a related field
- Two years of experience in marketing role or similar occupation
- Experience with B2B marketing events and campaigns, and the use of Google Analytics, Google Ads, Meta Ads, SEO, and A/B testing
Benefits
- Free medical plans
- 401K matching
- Catered lunch on Wednesdays
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