Role OverviewThe Penn State College of Engineering is seeking a Digital Engagement Strategist to support the development and execution of digital marketing and communications initiatives that advance and promote the strategic goals, programs, services, and people of the college. In this hybrid role, the Digital Engagement Strategist will work with a team to contribute to the voice of the College of Engineering across digital platforms, turning complex engineering topics into compelling stories that resonate with students, alumni, faculty, and industry partners.
What You Will Do
Create, edit, and amplify content for social media posts and newsletters, produce high-quality content, monitor social media accounts, balance daily posting with long-term campaign planning, and collaborate with stakeholders across the college and University.
Why It Might Be a Fit
Strong writing, editing, and verbal communication skills, in-depth knowledge of social media platforms, proficiency in video editing for social media, and ability to manage multiple assignments with minimal supervision.
Requirements
- Bachelor's Degree
- 3+ years of relevant experience
- Strong writing, editing, and verbal communication skills
- In-depth knowledge of social media platforms
- Proficiency in video editing for social media
- Proficiency in marketing strategy, content creation, social media management, and public relations
- Ability to manage multiple assignments with minimal supervision
- Strong collaboration and interpersonal skills
- Experience with analytics tools, accessibility standards, and digital advertising
- Proficiency with design tools such as Adobe Photoshop, Adobe Express, or similar creative applications
Benefits
- Comprehensive medical, dental, and vision coverage
- Robust retirement plans
- Substantial paid time off
- 75% tuition discount for employees, spouses, and children
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