Digital Experience Manager

Requirements

• Develop and execute organic growth strategies to drive website traffic, engagement, and conversion.
• Lead SEO and AEO efforts, including optimization for search engines, AI-driven search, and generative answer surfaces.
• Conduct keyword research, content gap analysis, and technical SEO audits.
• Monitor and analyze performance using Google Analytics, Search Console, Looker Studio, and SEO platforms.
• Translate data insights into actionable optimization and content recommendations.
• Own website initiatives across all Kestra companies, including ongoing optimization, enhancements, and launches.
• Partner with MarTech and development teams to define requirements, manage backlogs, and deliver updates through agile workflows.
• Ensure websites meet performance, accessibility, and governance standards.
• Serve as the primary website point of contact for cross-functional teams and stakeholders.
• Own Sitecore content authoring standards, workflows, and documentation.
• Establish and maintain content governance policies, including authoring guidelines, SEO standards, QA and publishing processes, and enable and support content authors across the organization with clear documentation and training.
• Oversee content creation, editing, scheduling, and publishing to ensure accuracy, consistency, and quality.
• Identify and mitigate CMS-related risks, limitations, and authoring issues.
• Continuously improve website UX, navigation, structure, and content clarity.
• Translate design intent into high-performing digital experiences.
• Validate usability, mobile responsiveness, and accessibility standards
• Own web, SEO, and content performance reporting.
• Maintain dashboards and reporting cadences for leadership and stakeholders.
• Provide insights tied to business goals, advisor experience, and marketing outcomes.
• Work closely with Creative, Marketing Strategy, MarTech, Compliance, and external vendors.
• Translate business objectives into digital requirements and execution plans.
• Engage stakeholders to align website and content initiatives with organizational priorities.

Benefits

• Competitive pay and benefits with a large employer (over 1600 employees nationwide)
• 401(k), health insurance, and a competitive benefits package
• Work in a supportive, collaborative environment committed to professional excellence
• Help clients navigate meaningful financial decisions with confidence
• Opportunities for training, development, and long-term growth within the firm
• Tuition reimbursement for qualified expenses