Digital Marketing Analytics Director - Corporate (Las Vegas or Jersey City)

Caesars Entertainment
Jersey City, NV
Category Data Analyst
Job Description
We are seeking a Marketing Analytics Lead who will architect, build, and maintain a daily-updating spend optimization engine that guides how much our marketing team should invest across channels and within each channel. The successful candidate will design and implement a daily-refreshing spend allocation model that integrates performance data, incrementality signals, and budget constraints.

Requirements

  • 5+ years in marketing analytics, data science, growth analytics, or similar.
  • Strong proficiency in Python or R, SQL, and scalable model deployment workflows.
  • Experience building MMM, incrementality tests, or ROI/attribution models.
  • Knowledge of paid media channels (paid social, search, affiliate, programmatic, etc.) and their underlying mechanics.
  • Experience with visualization tools (Tableau, Power BI, Looker) for delivering insights and automated reporting.

Benefits

  • Medical, vision, and dental insurance
  • Life insurance
  • Disability insurance
  • 401(k)-matching program
  • Flexible Time Off
  • Paid company holidays
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