Role OverviewWe're hiring a Digital Marketing Director to own our entire digital performance engine across both residential and commercial segments. Success here is measured in numbers: lead volume, revenue growth, and measurable ROI. This is a hands-on, deeply technical seat for a leader fluent in Google Ads, Local Services Ads (LSAs), SEO/GEO, and the fast-moving world of AI search.
What You Will Do
You will own paid media & performance growth, SEO, GEO & local search, website, email & campaigns, attribution & reporting, and team & agency management. You will have a track record of scaling digital channels, proving ROI, and leading cross-functional teams in multi-location or service-based businesses.
Why It Might Be a Fit
You will be a fit for this role if you have 6+ years in digital marketing, including 3+ years leading paid media, SEO, and analytics. You will be a leader fluent in Google Ads, Local Services Ads (LSAs), SEO/GEO tools, Google Analytics, Tag Manager, keyword strategy, bid management, performance reporting, and attribution.
Requirements
- 6+ years in digital marketing
- 3+ years leading paid media, SEO, and analytics
- 2+ years of client-side (in-house) experience preferred
- Deep hands-on command of Google Ads, LSAs, SEO/GEO tools, Google Analytics, Tag Manager, keyword strategy, bid management, performance reporting, and attribution
- A track record of scaling digital channels, proving ROI, and leading cross-functional teams in multi-location or service-based businesses
- Insatiable curiosity about algorithm changes, emerging platforms, and AI-powered search
- An owner's mentality — you want to own results, not just manage vendors
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