Role OverviewDevelop and execute digital marketing strategies for the U.S. market across Xiaohongshu (RED), Instagram, WeChat communities, and other social media channels. Lead and manage the Digital Marketing team to ensure high-quality content production and campaign execution.
What You Will Do
Develop and execute digital marketing strategies, lead and manage the Digital Marketing team, build and manage KOL/KOC partnerships, plan and execute integrated marketing campaigns, analyze campaign performance, and provide actionable insights.
Why It Might Be a Fit
The ideal candidate will have a strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies, with proven experience driving audience growth. Experience managing KOL/KOC partnerships and influencer marketing campaigns is also required.
Requirements
- Bachelor's degree or above
- 2+ years of experience in digital marketing with prior team management experience
- Experience in internet, food delivery, e-commerce, or consumer brands is preferred
- Strong understanding of Xiaohongshu (RED), Instagram, and social media growth strategies
- Experience managing KOL/KOC partnerships and influencer marketing campaigns
- Strong analytical skills with the ability to translate data into actionable marketing strategies
- Fluent in both English and Chinese, with excellent cross-cultural communication skills
- Familiar with the Chinese community in the U.S. and consumer behavior of international students and Chinese families
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