Digital Marketing Manager

Continental

Any Location, WI

Category Information Technology

Job Description

Continental Properties is looking for a Digital Marketing Manager to lead digital marketing and website strategy across its nationwide portfolio of apartment communities, driving renter demand. The role involves overseeing a team of four Marketing Specialists and digital agency partnerships, and requires a Bachelor's degree in Marketing, Communications, Business, Analytics, or a related field, with 5-7 years of experience in digital marketing, performance marketing, or marketing strategy roles.

Requirements

Build and refine frameworks and strategies for paid digital campaigns
Monitor portfolio performance against KPIs and targets
Identify, evaluate, and oversee external vendors and agencies
Own the website roadmap and partner with external vendors
Drive SEO, GEO strategy, and AEO
Lead and develop a team of Marketing Specialists

Benefits

Generous Paid Time Off
9-paid holidays
Half-days on Fridays during designated months
Mental Health & Wellness
Comprehensive mental health support
Tuition reimbursement
401(k) with company match
Company-paid life and disability insurance

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