Role OverviewThe Digital Marketing Manager is responsible for developing, executing, and optimizing integrated digital marketing campaigns that drive awareness, generate qualified leads, and support enrollment across Harvard Law School's portfolio of professional and online education offerings.
What You Will Do
Develop and execute integrated digital marketing campaigns, manage and optimize paid advertising campaigns, develop strategies to guide prospective learners through the enrollment funnel, and create persuasive, audience-focused copy and messaging for advertisements.
Why It Might Be a Fit
A strong candidate is both strategic and hands-on—comfortable building campaigns, writing persuasive marketing copy, analyzing performance metrics, and identifying opportunities to improve conversion rates.
Requirements
- Bachelor’s degree
- 5 years of progressive sales marketing experience
- Advanced knowledge of Sales and Marketing as well as digital and multimedia experience
- Demonstrated expertise with paid search, paid social, display advertising, and email marketing across multiple digital platforms
- Experience using Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and marketing automation or CRM platforms
- Strong copywriting skills with the ability to write persuasive, audience-focused marketing content for digital channels
- Experience developing and interpreting marketing analytics, conversion metrics, and campaign reporting
- Excellent organizational skills with the ability to manage multiple concurrent projects; exceptional attention to detail; and a collaborative working style
Benefits
- Generous paid time off including parental leave
- Medical, dental, and vision health insurance coverage starting on day one
- Retirement plans with university contributions
- Wellbeing and mental health resources
- Support for families and caregivers
- Professional development opportunities including tuition assistance and reimbursement
- Commuter benefits, discounts and campus perks
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