Digital Marketing Manager

EagleBank
Bethesda, MD
Category Finance
Job Description
EagleBank is seeking a Digital Marketing Manager to drive deposit growth through their digital channels. This role focuses on optimizing deposit strategies, reducing cost-of-funds, and enhancing funding effectiveness. The ideal candidate will have a strong understanding of digital marketing, banking, and fintech, and a passion for creating impactful digital banking solutions.

Requirements

  • 10 years of hands-on experience in product management, digital products, FinTech, corporate strategy, eCommerce, and/or digital sales.
  • 5 years of experience in digital marketing / acquisition campaigns in banking or fintech.
  • Experience working and leading cross-functionally with stakeholders.
  • Strong understanding of Retail and Business banking.
  • Expertise in digital marketing tools and platforms (Google Ads, social media advertising, Google Analytics).
  • Analytical mindset with data interpretation skills.
  • Knowledge of banking and financial services advertising regulations.
  • Successful track record in developing and implementing a digital channel road map and acquisition campaigns.
  • Strong communication and writing skills.
  • Bachelor’s Degree in Arts/Sciences (BA/BS) in a related field

Benefits

  • Healthcare premium sharing
  • Employer funding in your HSA account
  • 401(k) matching
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