Role OverviewThe Digital Marketing Specialist, SEO is responsible for executing and optimizing organic search strategies that improve website visibility, qualified traffic, lead generation, and business growth. This role focuses on technical SEO, content optimization, and performance analysis while collaborating with content, web development, analytics, and product marketing teams.
What You Will Do
Execute and optimize SEO initiatives that improve organic visibility, qualified traffic, and lead generation. Conduct keyword, topic, competitor, and search intent research to identify optimization opportunities.
Why It Might Be a Fit
The ability to execute and continuously improve SEO initiatives through keyword research, content optimization, technical SEO, and data-driven recommendations that improve organic performance.
Requirements
- Bachelor's Degree
- 2+ years of experience in SEO, including technical SEO, content optimization, and performance analysis.
- Experience using Google Search Console, GA4, and SEO tools to identify optimization opportunities.
- Experience using AI tools to improve SEO workflows, content development, research, or analysis.
- The ability to identify and resolve technical SEO issues related to crawling, indexing, structured data, Core Web Vitals, site architecture, and page experience.
- The ability to optimize digital content for search intent, semantic relevance, topical authority, and user experience to improve organic visibility and engagement.
Benefits
- Healthcare
- Retirement
- Paid Holidays
- Paid Time Off (PTO)
- Flexible Hybrid Work Environment
- Opportunities for Professional Development
]]>