Digital Marketing Specialist-BLD

The Digital Marketing Specialist-BLD will be responsible for designing, creating, and delivering marketing-related content (written and graphical) that supports marketing activities of a home builder division of D.R. Horton, Inc. (DRH). The role involves strategizing, planning, and managing content for all DRH social media initiatives, ensuring accuracy and up-to-dateness, and reporting on growth and analytics. The specialist will also provide feedback and analysis to DRH Marketing and division management on their social media, online content, and email marketing initiatives.

What You Will Do

The main day-to-day responsibilities will include writing and reviewing web-based marketing content, composing and developing SEO-friendly content, determining target audiences, devising campaigns, and launching email campaigns. The specialist will also use email analytics to redefine current processes and procedures, and maintain and report on site usage metrics using Google Analytics.

Why It Might Be a Fit

The ideal candidate will have 2+ years of experience in social media platforms in a corporate setting, creating, developing, managing, and analyzing public-facing websites and webpages in a marketing environment. Proficiency with MS Office and email is also required. The company offers an excellent benefits package, including medical, dental, and vision insurance, 401(K), employee stock purchase plan, flex spending accounts, life and disability insurance, vacation, sick, personal time, and company holidays.

Requirements

• Bachelor's degree (B.A.) from a four-year college or university; or two to four years related experience
• 2+ years of experience in social media platforms in a corporate setting, creating, developing, managing, and analyzing public-facing websites and webpages in a marketing environment
• Proficiency with MS Office and email

Benefits

• Medical, Dental and Vision
• 401(K)
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life & Disability Insurance
• Vacation, Sick, Personal Time and Company Holidays
• Multiple Voluntary and Company provided Benefits