Digital Marketing Specialist

General Dynamics Information Technology
Falls Church, VA
Category Marketing
Job Description
Role Overview

The Digital Marketing Specialist will manage and enhance the web presence of a leading technology and mission solutions company, collaborating with cross-functional teams to deliver a seamless and compelling online experience. This role will play a meaningful part in shaping one of the most influential digital presences in the government technology sector.

What You Will Do

The Digital Marketing Specialist will be responsible for producing, maintaining, and editing web content, tracking and analyzing website performance metrics, and ensuring proper UTM tagging and tracking implementation. They will also use data insights to identify optimization opportunities and inform content decisions.

Why It Might Be a Fit

This role is for someone who is passionate about staying ahead of digital trends and wants their work to directly influence how a market leader connects with its customers, partners, and talent. The successful candidate will have the opportunity to work on an industry-leading website, leveraging best-in-class tools and the latest digital marketing technologies.

Requirements

  • Bachelor of Arts/Bachelor of Science in Marketing or related discipline
  • 2+ years of related experience
  • Ability to manage several projects simultaneously
  • Exceptional communication and project management skills
  • CMS experience preferred, especially Contentful
  • Foundational knowledge of SEO and generative AI platforms preferred
  • Familiarity with Google Analytics preferred

Benefits

  • Comprehensive benefits and wellness packages
  • 401(k) with company match
  • Competitive pay and paid time off
  • Full-flex work week
  • Paid parental leave
  • Paid sick and personal time
  • Paid holidays
  • Short and long-term disability benefits
  • Life, accidental death and dismemberment insurance
  • Personal accident insurance
  • Critical illness insurance
  • Business travel and accident insurance
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