Role OverviewWe are seeking a results-driven Digital Marketing Specialist to strategize, execute, and optimize paid advertising campaigns across major digital platforms. This role is pivotal in driving brand awareness, lead generation, and revenue growth through data-informed digital marketing initiatives.
What You Will Do
Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels. Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness.
Why It Might Be a Fit
The ideal candidate is highly organized, creative, and analytical, bringing a broad skill set across PPC, SEM, and social media advertising, with a strong passion for performance marketing and continuous optimization.
Requirements
- Proficiency in web analytics platforms, such as Google Analytics, and data visualization tools like Google Data Studio.
- A collaborative team player who thrives in fast-paced environments and can adapt to rapidly changing priorities.
- Bachelor's degree in Marketing, Business, or a related field is preferred.
- 2+ years of experience in digital marketing, with a focus on paid advertising (PPC / SEM / social ads)
- Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok
- Strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates
- Proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Google Ads Manager, etc.)
- Excellent organizational skills with the ability to manage multiple campaigns simultaneously
- Strong attention to detail and a data-driven mindset
Benefits
- Salary range: $50,000 - $60,000
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