Role OverviewThe Digital Marketing Specialist will execute and optimize Gandy Ink's digital marketing initiatives through website management, SEO, paid digital advertising, and performance analytics. This role works closely with the Growth Team and Marketing Department to improve digital visibility, generate qualified leads, enhance website performance, and drive measurable business growth through data-driven marketing efforts.
What You Will Do
Manage and maintain website content, execute and optimize SEO and AI Search Optimization initiatives, manage paid digital advertising campaigns, track and analyze key digital marketing performance indicators, and develop digital marketing dashboards and reports.
Why It Might Be a Fit
The ideal candidate will have 3+ years of experience in digital marketing, SEO, paid advertising, website management, or a related field, and strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights.
Requirements
- Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field
- 3+ years of experience in digital marketing, SEO, paid advertising, website management, or a related field
- Experience managing Google Ads and Meta advertising campaigns
- Strong understanding of SEO principles, keyword research, content optimization, and search performance analysis
- Understanding of AI Search Optimization and how content is surfaced through AI-powered search experiences
- Experience working with website content management systems (CMS)
- Proficiency with Google Analytics (GA4), Google Search Console, and digital marketing reporting tools
- Strong analytical and problem-solving skills with the ability to interpret data and identify actionable insights
- Experience tracking, measuring, and reporting marketing KPIs and campaign performance
- Excellent organizational skills with the ability to manage multiple projects and priorities simultaneously
- Strong written and verbal communication skills
- Ability to work independently while collaborating effectively across departments
- Detail-oriented with a focus on accuracy, continuous improvement, and results
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