Digital Marketing Specialist

The Digital Marketing Specialist serves as Continuing Life's internal digital marketing expert, overseeing the execution, quality, and performance of enterprise digital marketing initiatives across multiple communities. Working closely with the Senior Director of Sales Innovation, internal stakeholders, and agency partners, this role ensures digital strategies are executed effectively, marketing technologies function accurately, campaigns are properly measured, and agency partners deliver against business objectives.

What You Will Do

Oversee the execution and performance of enterprise digital marketing initiatives, manage agency partners, monitor campaign performance, and coordinate website updates. Utilize Google Analytics, Google Search Console, and other marketing technologies to evaluate agency performance, monitor website health, and identify optimization opportunities.

Why It Might Be a Fit

This role requires experience in digital marketing, marketing operations, or a similar role, with a strong understanding of SEO, paid media, marketing automation, conversion optimization, analytics, and digital user experience. The ideal candidate will have excellent analytical, organizational, project management, and problem-solving skills, with the ability to manage multiple priorities in a fast-paced environment.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
• Three (3) to five (5) years of experience in digital marketing, marketing operations, or a similar role
• Experience managing websites, SEO, marketing automation, CRM platforms, digital analytics, and multi-channel digital marketing initiatives
• Experience working with external digital marketing agencies; multi-location or franchise marketing experience preferred
• Working knowledge of WordPress, Google Analytics, Google Search Console, Salesforce CRM, marketing automation platforms, and digital marketing technologies
• Strong understanding of SEO, paid media, marketing automation, conversion optimization, analytics, and digital user experience
• Exceptional analytical, organizational, project management, and problem-solving skills
• Excellent written and verbal communication skills with the ability to collaborate across cross-functional teams and external partners
• Ability to manage multiple priorities in a fast-paced environment while maintaining a high level of accuracy and attention to detail
• Self-motivated with a continuous improvement mindset and a commitment to excellence

Benefits

• Competitive salary
• Equity
• Health insurance
• Paid time off (vacation, sick leave, etc.)
• Retirement plan (401(k), etc.)
• Learning and development opportunities
• Parental leave
• Wellness programs
• Visa/relocation assistance
• Remote flexibility
• Stipends
• Bonus/commission
• Paid holidays