Role OverviewThe Digital Marketing Specialist will play a key role in managing customer acquisition and retention across established brands while building repeatable marketing systems for new market launches. The role will directly impact lead volume, booking profitability, customer retention, and revenue growth as the business expands into new markets.
What You Will Do
The Digital Marketing Specialist will manage and scale hyper-local Google Search and Local Services Ads (LSA) campaigns, track and report key performance indicators, improve local organic visibility, and optimize content and local search strategies.
Why It Might Be a Fit
The ideal candidate will have 2–4+ years of hands-on digital marketing experience, a proven track record of managing and scaling profitable Google Ads budgets, and strong knowledge of Google Business Profile optimization, localized link building, and technical SEO.
Requirements
- 2–4+ years of hands-on digital marketing experience
- Proven experience directly managing and scaling profitable Google Ads budgets
- Strong knowledge of Google Business Profile optimization, localized link building, schema markup, and technical SEO
- Experience using GA4, Google Tag Manager, WordPress/CMS landing page builders, and basic HTML/CSS
- Ability to operate effectively in ambiguity, build processes from the ground up, and support marketing programs across multiple markets
Benefits
- $2,000–$3,200 USD/month salary range
- Commensurate with experience
]]>