Digital Marketing Specialist

The Digital Marketing Specialist supports all things digital at Hoselton Auto Mall. This is a varied, hands-on role for someone who is comfortable reviewing performance, coordinating campaigns and vendors, and creating content that connects with real people. The right candidate understands how SEO, SEM, CRM, paid media, websites, analytics and creative content work together to drive customer engagement, leads and growth.

What You Will Do

Primary responsibilities include paid media, integrated campaigns and vendor management, CRM marketing, audience segmentation and growth, social media and content creation, website, SEO, analytics and reporting.

Why It Might Be a Fit

The right candidate will have a strong working knowledge of Meta Business Suite, practical experience with Meta Ads Manager, and experience with CRM marketing, database growth, audience segmentation and targeted lifecycle campaigns.

Requirements

• Minimum of two years of full-time, professional experience in digital marketing, advertising, social media or a related marketing role.
• Hands-on experience with SEO, SEM and paid digital campaigns, including Google Search, Shopping, PMax and video; at least 2 years of GA4 experience and familiarity with Semrush or comparable tools.
• Strong working knowledge of Meta Business Suite and practical experience with Meta Ads Manager, paid social targeting, campaign setup and reporting.
• Experience with CRM marketing, database growth, audience segmentation and targeted lifecycle campaigns.
• Experience managing third-party vendors and evaluating performance against business goals, budgets and ROI.
• Working knowledge of WordPress, Wix and content-management tools; advanced custom website development is not required.
• Strong photography and short-form video skills, with the confidence to direct people on camera and create distinctive vehicle content.
• Strong writing, editing, organization and communication skills, with the ability to shift priorities and manage multiple deadlines.

Benefits

• Competitive pay based on experience
• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Employee discounts on vehicles, service, and parts
• Supportive and collaborative team environment
• Opportunity for professional growth in a stable, locally owned company