Role OverviewThe Digital Marketing Specialist serves as Continuing Life's internal digital marketing expert, overseeing the execution, quality, and performance of enterprise digital marketing initiatives across multiple communities.
What You Will Do
Manage agency partners, monitor campaign performance, and coordinate website updates to ensure compliance with brand standards and SEO best practices.
Why It Might Be a Fit
This role requires experience in digital marketing, marketing operations, or a similar role, with a strong understanding of SEO, paid media, marketing automation, conversion optimization, analytics, and digital user experience.
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
- Three (3) to five (5) years of experience in digital marketing, marketing operations, or a similar role
- Experience managing websites, SEO, marketing automation, CRM platforms, digital analytics, and multi-channel digital marketing initiatives
- Experience working with external digital marketing agencies; multi-location or franchise marketing experience preferred
- Working knowledge of WordPress, Google Analytics, Google Search Console, Salesforce CRM, marketing automation platforms, and digital marketing technologies
- Strong understanding of SEO, paid media, marketing automation, conversion optimization, analytics, and digital user experience
- Exceptional analytical, organizational, project management, and problem-solving skills
- Excellent written and verbal communication skills with the ability to collaborate across cross-functional teams and external partners
- Ability to manage multiple priorities in a fast-paced environment while maintaining a high level of accuracy and attention to detail
- Self-motivated with a continuous improvement mindset and a commitment to excellence
Benefits
- Salary: $75,000 to $85,000
- 5% annual bonus potential
- Dental insurance
- Vision insurance
- Paid holidays
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