Role OverviewThe Digital Marketing Specialist plans, executes, and optimizes digital marketing initiatives that drive brand awareness, lead generation, customer engagement, and revenue growth.
What You Will Do
Develop and execute integrated digital marketing campaigns, manage and optimize SEO and SEM strategies, create and schedule content across social media channels, and analyze campaign performance.
Why It Might Be a Fit
This role requires collaboration with sales and product management, market research, and competitive analysis to identify opportunities and emerging trends.
Requirements
- Bachelor's degree in Marketing, Communications, or related field
- 3-5 years of experience in digital marketing
- Proficiency in Google Analytics, marketing automation platforms, and social media analytics
- Strong understanding of SEO, SEM, and content marketing
- Excellent communication and project management skills
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