Role OverviewThe Digital Marketing Specialist owns the strategy, execution, and optimization of the company’s digital presence. This role blends web design, UX leadership, SEO, generative engine optimization, answer engine optimization, and marketing automation with hands-on management of multiple CMS platforms, including WordPress and DNN. The ideal candidate is a hybrid marketer–technologist who can build, optimize, and scale digital experiences that drive measurable growth across both traditional search engines and emerging AI-driven discovery.
What You Will Do
Direct the design, development, and ongoing optimization of all company websites to ensure a high-performance, secure, and brand-consistent digital experience. Manage day-to-day CMS operations across platforms (e.g., WordPress, DNN), including content creation, updates, and page development. Develop and execute SEO initiatives, including technical audits, keyword mapping, on-page optimization, schema markup, and backlink strategy.
Why It Might Be a Fit
The ideal candidate is a hybrid marketer–technologist who can build, optimize, and scale digital experiences that drive measurable growth across both traditional search engines and emerging AI-driven discovery. Proficient with CMS platforms, including WordPress and DNN (DotNetNuke), with the ability to troubleshoot, update, and optimize site performance. Proven ability to leverage AI-driven tools (e.g., ChatGPT, Gemini, Perplexity) for content optimization, insights generation, and performance analysis.
Requirements
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field
- 3–5+ years of hands-on experience in digital marketing
- Exceptional written and verbal communication skills
- Demonstrated success managing websites and driving conversion growth through technical SEO, schema markup, and emerging practices in Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
- Proficient with CMS platforms, including WordPress and DNN (DotNetNuke)
- HubSpot expertise
- Strong working knowledge of HTML/CSS, mobile-responsive design, and analytics platforms
- Proven ability to leverage AI-driven tools (e.g., ChatGPT, Gemini, Perplexity) for content optimization, insights generation, and performance analysis
Benefits
- Full-time employment
- Competitive salary
- Benefits package
- Opportunities for growth and development
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