Role OverviewThe Digital Merchandising Manager is responsible for leading the product information merchandising strategy and implementation for our brands across owned and syndicated digital ecosystem. This position partners closely with Brand, Marketing, Sales, Consumer Experience, and Master Data teams, as well as external service providers and customers, to develop and execute best-in-class digital merchandising capabilities and business processes.
What You Will Do
The Digital Merchandising Manager will lead our brands' product PDP strategy for digital channels, integrate relevant campaign elements into Product detail pages, ensure brand consistency, and lead test-learn-scale initiatives. They will also develop best practices for PDP content, retail media, and creative assets, and maintain brand consistency across platforms.
Why It Might Be a Fit
The ideal candidate will have 4+ years of experience in digital marketing strategy, digital media merchandising, and associated systems, with a strong working knowledge of the Consumer Packaged Goods industry and the Global Data Synchronization Network and technology vendors (GDSN).
Requirements
- 4+ years of experience in digital marketing strategy, digital media merchandising and associated systems
- Strong working knowledge of Consumer Packaged Goods industry and the Global Data Synchronization Network and technology vendors (GDSN)
- Proficiency in Creative Briefing/Development, Retail Media, Digital Content Optimization, Cross-Functional Influence, Financial Acumen
- Knowledgeable in eCommerce platforms (Walmart.com, Kroger.com, Instacart etc.), PDP optimization, retail media, influencer/UGC programs, and test-and-learn methodologies
- Experience working in the following systems and software: PIM and DAM systems (Salsify, Bynder, Syndigo), Ratings and Reviews (Bazaar Voice, Ripple Street etc), Commercial technology implementation experience preferred, JDEdwards ERP preferred
Benefits
- Dental insurance
- Vision insurance
- 401(k) or retirement plan
- Paid time off
- Paid holidays
- Health insurance
- Life insurance
- Disability insurance
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