Digital Product Manager - Mobile

Requirements

• Define and drive the mobile roadmap
• Translate organizational goals and member needs into a cohesive, prioritized product vision
• Drive conversion rate optimization strategy across the funnel
• Establish feature definitions, acceptance criteria, and success metrics for the product backlog
• Champion the end-to-end digital customer experience
• Serve as the subject matter expert and internal advocate for the public digital experience
• Lead business readiness activities in partnership with marketing, IT, compliance, and operations
• Partner with analytics teams to define KPIs, build dashboards, and drive data-informed decisions
• Actively participate in scaled agile ceremonies