Director - Brand Marketing

Wendy's
Dublin, OH
Category Marketing
Job Description
Role Overview

The Director of Brand Marketing is a highly motivated and engaging leader who develops impactful business strategies and communications that engage consumers in a way that drives the business. They set vision, develop strategies, and lead cross-functional and agency teams for their areas of accountability. They lead the creation of marketing, product, and communications initiatives that deliver on our brand & business goals.

What You Will Do

Develop Annual U.S. Business & Brand Plans, lead the development of respective programming on the U.S. National Marketing Calendar, and create business cases that influence Senior Leadership to support national & test programs.

Why It Might Be a Fit

This role requires a highly motivated and engaging leader who can develop impactful business strategies and communications that engage consumers in a way that drives the business. The ideal candidate will have experience leading cross-functional teams, managing and working with ad agencies, and demonstrated product management experience.

Requirements

  • Master's in marketing or MBA
  • 7-10 Years of experience in National Marketing for Retail or QSR brand
  • Business Case writing and/or P&L management
  • Demonstrated experience leading cross-functional teams
  • Demonstrated product management experience, including innovation
  • Experience managing and working with ad agencies

Benefits

  • Parental leave
  • Free EAP sessions
  • Company 401k match
  • Target annual bonus of 25% of annualized base salary
  • Other great offerings
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