Role OverviewThe Director of Brand and Integrated Marketing will lead the formulation and orchestration of fan engagement to support brand, fan, and revenue growth for NWSL Atlanta. This role will oversee the delivery of all Match Day marketing activities and work across the AMBSE ecosystem to bring an integrated fan experience to life in Atlanta.
What You Will Do
The Director will build and actualize season-long brand marketing campaigns, develop and execute on-pitch and off-pitch marketing moments, and collaborate with cross-functional teams to deliver high-quality campaigns that drive fan engagement and revenue.
Why It Might Be a Fit
The ideal candidate is a results-driven collaborator with 6+ years of experience in Marketing Operations and/or Campaign Management, and 3+ years of experience managing talent and high-performing teams. They should have a strong background in project management, understanding of omni-channel marketing, and experience with marketing technologies.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 6+ years of experience in Marketing Operations and/or Campaign Management
- 3+ years of experience managing talent and high-performing teams
- Experience in NWSL, MLS, or professional sports
- Proven success for launching and implementing integrated marketing campaigns in sports and/or for high-profile brands
- Strong background in project management and implementation
- Understanding of omni-channel marketing, mapping the fan journey
- Understanding of marketing technologies (CRM, automation platforms, analytics tools)
- Experience handling marketing budgets and forecasting/reporting results
Benefits
- Flexible work schedule to include evenings, weekends, and holidays during NWSL season
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