Role OverviewThis position leads the research strategy and insights agenda for Brand (creative testing, brand tracking, and brand lift) and Consumer Insight (audience segmentation, online communities, consumer behavior, experience research, etc.), ensuring all work is directly tied to measurable business outcomes.
What You Will Do
Leads complex and high-impact research initiatives, oversees execution across the full lifecycle, and translates findings into actionable recommendations.
Why It Might Be a Fit
Requires strong ability to connect consumer, brand, and advertising research to business decisions and influence stakeholders, with experience managing a portfolio of always-on measurement programs and strategic ad hoc research initiatives.
Requirements
- Minimum ten years of related experience in quantitative and/or qualitative research (consumer insights, brand research, advertising research, product innovation research, behavioral science or related disciplines)
- Expertise in advanced analytics, people leadership, and building enterprise-scale brand and consumer measurement systems
- High School Diploma or equivalent required, Bachelors degree in a related field preferred, Masters degree in statistics, psychology, economics, or related field preferred
Benefits
- Competitive salary commensurate with experience, qualifications and location
- Bonus Opportunity (based on Company and Individual Performance)
- 401(k)
- Medical
- Dental
- Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- Paid Parental Leave
- Tuition Assistance
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